comparison

URLinks vs GoLinks

GoLinks pioneered go links for enterprise teams. URLinks brings the same idea to everyone — free, open, and AI-native. Here's how they compare.

tl;dr

GoLinks is built for large enterprises with SSO, SCIM, and role-based access. URLinks is built for everyone else — individuals, small teams, and anyone who doesn't want to pay per seat for short links. URLinks is free, has a full API, and is the only link platform with a native AI agent integration (MCP).

feature comparison

FeatureURLinksGoLinks
Go links (browser bar)FreePer-seat pricing
PriceFree for all featuresContact sales (per seat)
Individual useYes, no team requiredEnterprise-focused
Link-in-bio pagesFree, unbrandedNot available
QR codesFree, unlimitedAvailable
AnalyticsFree: geo, device, browser, referrer, unique visitorsIncluded
API accessFull API, freeAPI + webhooks
AI agent support (MCP)Native MCP serverNot available
Bulk link creationAPI: up to 50 at onceCSV import
SSO / SCIMNot yetYes (enterprise)
Role-based accessYes, per groupYes (enterprise)
SOC 2 complianceNot yetSOC 2 Type 2
Mobile appsMobile web + Chrome extensioniOS + Android
50+ integrationsAPI-first (build any)Pre-built (Slack, Jira, etc.)

when to choose which

UChoose URLinks when

  • You want go links but don't have an enterprise budget
  • You're an individual, freelancer, or small team
  • You want a link-in-bio page without Linktree's branding
  • You need an API or AI agent to manage links programmatically
  • You want free QR codes and analytics with no usage caps
  • You don't need SSO, SCIM, or SOC 2 compliance

GChoose GoLinks when

  • You're a large enterprise (500+ people)
  • You need SSO with SCIM provisioning
  • You require SOC 2 Type 2 compliance
  • Budget isn't a concern — per-seat pricing is fine

what are go links?

Go links (also called “go/ links”) started inside Google, where over 100,000 employees use them daily. The idea: instead of bookmarking or copy-pasting long URLs, you type a short name like go/roadmap or go/standup in your browser's address bar and land on the page instantly.

When people leave companies that have go links, they miss them immediately. GoLinks was the first third-party product to offer them. URLinks is a free alternative that works for individuals and teams of any size — no sales call required.

AI-native: what does that mean?

URLinks is the only link management platform with a native Model Context Protocol (MCP) server. That means AI coding agents like Claude Code, Cursor, and Windsurf can manage your links directly:

"Create a shortlink for this PR"
"How many clicks did my/blog get?"
"Bulk-create links for all URLs in this doc"
"Search my links about onboarding"

Install: npx @urlinks/mcp-server — then your AI agent has full access to create, search, edit, analyze, and delete links.

try go links for free.

No per-seat pricing. No sales call. Install the extension, make your first link, type it in your address bar.

add to Chrome — free