comparison

URLinks vs Dub

Dub.co is a modern link management platform with great developer tools. But it starts at $75/month with usage caps on every plan. URLinks gives you link management with no caps and no bill.

tl;dr

Dub has no free tier — just a 14-day trial, then $75/month (Business) or $250/month (Advanced). Every plan caps links and tracked events. URLinks gives you unlimited links, analytics, QR codes, and API access for free. Dub excels at partner programs and A/B testing; URLinks excels at go links and being free.

what you pay

URLinks
$0
no caps, no trial, no credit card.
  • Unlimited links
  • Unlimited tracked events
  • Unlimited QR codes
  • Full API access
  • Go links in browser bar
  • Link-in-bio pages
  • AI agent support (MCP)
Dub
Business$75/mo
10K links, 250K events, 3-year retention
Advanced$250/mo
50K links, 1M events, 5-year retention
EnterpriseCustom
Unlimited everything, SAML/SSO, SLA
No free tier. 14-day trial only.

feature comparison

FeatureURLinksDub
PriceFree$75-$250+/month
Free tierYes, full features14-day trial only
QR codesFree, unlimitedIncluded (all tiers)
Analytics retentionNo time limit3-5 years
API accessFull, freeAll tiers (rate-limited)
AI agent support (MCP)Native MCP serverNot available
Go links (browser bar)Yes, freeNot available
Link-in-bio pagesFree, unbrandedNot available
A/B testingNot yetAll tiers
Geo/device targetingNot yetAll tiers
Partner programsNot availableBuilt-in (all tiers)
SAML/SSONot yetEnterprise only

when to choose which

UChoose URLinks when

  • You want link management without paying $75+/month
  • You don't want caps on links or tracked events
  • You want go links in your browser bar (Dub can't do this)
  • You want a link-in-bio page (Dub doesn't have this)
  • You want AI agent integration via MCP
  • You're an individual or small team, not a growth marketing org

DChoose Dub when

  • You need A/B testing on links
  • You need geo and device-level targeting
  • You're running a partner/affiliate program
  • You need link cloaking for branded experiences
  • You're a growth team with budget for tooling
  • You need SAML/SSO and audit logs

link management, minus the invoice.

No $75/month minimum. No link caps. No event caps. Just links, analytics, QR codes, and an API — free.

add to Chrome — free